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KMID : 0370220160600060335
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Yakhak Hoeji
2016 Volume.60 No. 6 p.335 ~ p.341
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Influencing Factors on the Business Performance of Pharmacies
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Park Jong-Wha
Joo Kyung-Mi
Lee Dong-Han
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Abstract
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The growth rate of domestic pharmacies has been recently suppressed because of environmental changes around hospitals, an increase in the number of drugs, changes in consumer buying behavior caused by the emergence of the new distribution systems, and the entry of domestic conglomerates and global distribution companies in drugstore businesses. This study investigates 11 influencing factors on the business performance of local pharmacies by analyzing 161 study samples. Empirical results show that 1) the most influencing factor on the business performance of the pharmacies is the Number of nearby clinics, 2) the location conditions are distinct factors to determine the business type of pharmacy and 3) the influencing factors on each type of the pharmacies are different. The paper contributes to enhance the competitiveness of local pharmacies by verifying the crucial factors on their business performance.
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KEYWORD
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Pharmacy, Business Performance, ETC drugs, OTC drugs, Multiple Regression Analysis
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